How To Hire a Lead Generation Specialist For Your Real Estate Business

You're not alone. Many real estate agents need help building — and maintaining — a sustainable pipeline of clients.

The good news? You can hire a remote lead generation specialist to help you out.

In this guide, we’ll walk you through the entire process of hiring one, from understanding what a lead generation specialist does to identifying the key qualifications and traits to look for.

Let’s start by getting clear on a lead generation specialist’s duties:

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What does a real estate lead generation specialist do?

In broad terms, a lead gen specialist's job is to bring qualified prospects to your business. The role typically involves:

• Lead Research and Outreach: A lead gen specialist helps you build a healthy lead pipeline by researching target companies and their key decision-markers. This might involve online research, social media prospecting, cold calling, emailing, and running paid advertising campaigns.

• Qualifying Leads: Not all leads are created equal. After gathering contacts, a lead generation specialist will assess their needs and budget to ensure they fit your services well. You’ll spend less time chasing dead ends and more time closing deals with serious clients.

• Building Relationships:  A specialist nurtures leads into loyal clients by building rapport and understanding their goals.
• Taking Charge of Your CRM - A dedicated lead generation specialist can also help you accurately tag and track leads, maintain your lead database, and update it regularly.

• Data Tracking and Analysis: Aside from doing front-end work, a real estate lead generation specialist will track their efforts and analyze the data to see what's working and what's not. By gaining valuable insights, you can optimize your lead generation strategy and maximize your ROI.

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By tackling these tasks, a real estate lead generation specialist becomes an extension of your sales team, freeing you up to focus on tasks that need your specific expertise.

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Related: 14 Jobs You Can Outsource to Real Estate Virtual Assistants

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When Should You Hire a Lead Generation Specialist for Real Estate?

Don’t wait for your lead pipeline to dry up before hiring a real estate lead generation specialist. Here are some early signs that you might need to hire one:

• Referrals and word-of-mouth aren’t cutting it: If you’re not getting enough referrals from your network, it could be time to take a more proactive approach.

• You’re not familiar with online lead generation: You’re great at open houses and traditional advertising. Email outreach and PPC? Not so much. Don’t waste time sweating the technical stuff — consider hiring an expert instead.

• You're swamped with busy work: Do you spend more time prospecting than you do with actual clients? Does lead generation cut into your time for closing deals? If so, you could benefit from hiring a lead gen specialist.

• Your lead quality is low: If you’re chasing unqualified leads that go nowhere, a lead gen specialist can help you qualify your leads or attract ones that are ready to buy.

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If you checked off one or more of these boxes, a real estate lead generation specialist can help.

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Related: When to hire a headhunting agency

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Lead Generation Specialist Job Description

Think hiring a lead generation specialist is a step in the right direction? Here are the key traits that you should look for:

• Relevant experience: The ideal candidate should have relevant experience in lead generation, sales, or a similar role. A strong understanding of the real estate industry is a huge plus!

• Proactive and Resourceful: They're self-motivated go-getters who can find creative ways to identify and connect with potential clients.

• Excellent Communicator: They can clearly explain the value you offer to leads, whether on the phone, through email, or video. They should also be an active listener who understands client needs. Lastly, they should be adept at handling objections.

• Data-Driven and Analytical: They understand the importance of tracking and analyzing data to measure campaign performance and optimize strategies.

• Tech-Savvy and Adaptable: They're comfortable using online marketing tools, social media platforms, and CRM systems. They should also be eager to learn new tools and adapt to changing technologies.

• Strong Work Ethic and Time Management: They're organized and can manage their time effectively to meet lead-generation goals.

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Use the traits mentioned above to create a winning job description. You can then launch a search of your own, or use a service like Somewhere to find the perfect candidate for you.

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How to hire a lead generation specialist with Somewhere

We’re a headhunter agency for remote talent, helping businesses like yours find remote employees for a fraction of the cost.

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Here’s how we do it:

Somewhere’s tailored recruitment services help busy founders like you save time, money, and energy, all while giving you a competitive edge against other real estate players.

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Related: Is it the right time to hire a headhunting agency?

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Create a Strong Lead Pipeline at a Fraction of the Cost

Lead generation doesn’t have to be overwhelming or expensive.

By delegating this crucial task to highly skilled remote staff, you can focus on other aspects of your real estate business while growing your client base. Remember, a strong lead pipeline is the foundation of a successful real estate career.

Take the first step towards building yours by hiring a remote lead generation expert today.

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Frequently Asked Questions

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