Creates written content for various platforms and audiences
We’ve helped thousands of clients hire amazing staff in the Philippines and Latin America.
Benefits of Hiring a Content Writer
Professional writers craft the messaging that attracts and educates your audience. A skilled content writer can boost brand awareness, improve SEO rankings, and convert readers into customers. They ensure your marketing materials, blog posts, and website copy are clear, engaging, and on-brand. Research shows that quality content is essential for lead generation and authority.
Best Countries to Hire a Content Writer
All three countries have thriving writing talent. The Philippines is known for a large base of English-fluent writers with education in journalism, marketing, or communications. They’re often very cost-effective and familiar with American writing styles. Latin America (especially countries like Mexico, Argentina, or Colombia) also has many bilingual writers; cultural proximity can bring Latin American writers close to U.S. conversational tone. South Africa provides high English proficiency and strong education in communication fields. In practice, the Philippines often offers the lowest salaries for writers, Latin America may provide easier time overlap with the U.S., and South Africa combines solid writing skills with European work hours. Choose based on your language preference and desired working hours; each region has exceptional English writers.
What You Can Expect from Your Content Writer
A content writer will handle all your written content needs. Expect them to:
- Research industry topics: They will gather information from credible sources to ensure accuracy and depth in articles or blog posts (much like how professional journalists source information ).
- Create marketing copy: From product descriptions to ad copy, they write clear, persuasive text that highlights benefits and calls to action.
- Maintain brand voice: Whether serious or friendly, they adapt your brand’s tone consistently across content.
- Optimize for SEO: They’ll incorporate keywords and SEO guidelines to help your site rank higher (e.g. including key phrases in titles and headers) .
- Coordinate with team: They often work with designers, marketers, or editors to fit content into blogs, newsletters, or social posts.
- Meet deadlines: You can trust them to produce regular content (e.g. weekly blog posts or daily social updates) on schedule.
In sum, a content writer becomes your internal copywriter, delivering polished, SEO-friendly content that drives traffic and engagement.
How to Hire Your Remote Content Writer
To efficiently hire your next content writer, begin by specifying your content needs, defining the types of content required (e.g., blogs, product pages, social media posts), desired industry expertise, and the expected workload. Our team at Somewhere will look at portfolios, requesting writing samples or links to published work to assess their style and quality. Crucially, we'll check their language proficiency to ensure they possess native-level English or any other required language. Finally, onboard and brief them thoroughly, providing style guides, target audience information, and examples of preferred content.
Content Writer Job Description
We’ve helped thousands of clients hire amazing staff in the Philippines, South Africa and Latin America.
Tasks: A content writer researches industry-related topics and writes clear marketing copy to promote products or services. They prepare drafts in content management systems (like WordPress), proofread and edit posts before publication, and update website content as needed. They often coordinate with marketing, SEO, and design teams to enrich articles with graphics and ensure consistency. They may also conduct keyword research and use SEO best practices to increase web traffic.
Qualifications: Seek writers with a portfolio of published articles or marketing content. They should have excellent writing and editing skills in English, familiarity with web publications, and the ability to meet deadlines. A degree in Marketing, Communications, Journalism, or English is common. Experience with content management systems (e.g. WordPress) and basic SEO knowledge are plus points.
FAQs on Hiring a Content Writer
What kind of content can I have them create?
Anything writing-related: blog posts, case studies, product descriptions, press releases, social media posts, email newsletters, ad copy – you name it. They adapt to various formats and lengths.
What does a content writer actually do?
A content writer is responsible for creating content that informs and educates. They produce assets like blog posts, extensive guides, lead magnets, case studies, infographic content, and the like. They also conduct in-depth research, apply SEO principles, pitch articles, and repurpose existing content.
How much is a content marketer?
Hiring a content marketer from the Philippines costs around $1100- $1500 a month, full-time. And around $2,000 a month for Latin America and South Africa. This is significantly less than local counterparts. Is hiring remote staff from Somewhere worth it? Find out here.
When should I hire a content marketer?
You should hire a content marketer if you want to grow your business through content marketing. Hiring one also makes sense if you want to achieve the following goals:
- Improve organic traffic
- Cut back on ad costs
- Increase inbound leads and email signups
- Educate your customers about your products and services
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