Using social media marketing tools to create and maintain the company’s brand
Working with marketing professionals to develop social media marketing campaigns
Interacting with customers and other stakeholders via the company’s social media accounts
Analyzing the company’s digital marketing plan and social media strategy
Identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs
Qualifications:
Proficient in Social Media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.
Proficient in Microsoft Tools and Google Suite
Has excellent communication skills
Has great attention to detail
Organizational Skills
Ability to meet deadlines
Requires minimal supervision
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