A marketing designer creates visual assets that support marketing campaigns and promotions to communicate a brand's message and drive engagement.
We’ve helped thousands of clients hire amazing staff in the Philippines and Latin America.
Benefits of Hiring a Marketing Designer
A marketing designer brings professional polish to all your promotional materials. They create the visuals (graphics, layouts, videos) that make your brand shine. Hiring one ensures consistent branding across ads, social media, and campaigns, which builds trust with customers. A skilled designer can also boost conversions by making ads and landing pages more engaging. In practical terms, this means saving your team time (they don’t have to learn design software) and improving your marketing results with eye-catching content. For example, marketing designers often act as “keepers” of a company’s visual identity, crafting everything from logos to social posts to strengthen brand presence.
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Best Countries to Hire a Marketing Designer Remotely
All three regions have talented designers, but the choice can depend on your needs. Latin America has a vibrant creative scene; designers there often have experience with US and European branding trends, and overlapping work hours for quick feedback. The Philippines has many designers familiar with Western markets and excellent English, at very affordable rates. South Africa’s education in design is strong, and many designers are well-versed in both digital and print media, plus they work similar hours to Europe (helpful if you coordinate globally). For cost-effectiveness, the Philippines and LatAm usually offer the most savings, especially if you require quick turnaround (similar time zones).
What You Can Expect from Your Marketing Designer
Your marketing designer will create a wide range of visual content to support your marketing goals. This includes branding elements – logos, color palettes, and style guides – to ensure a cohesive look and feel. They’ll design advertising graphics (social media posts, banners, flyers) and marketing collateral (brochures, presentations) that effectively communicate your message. Expect them to produce digital ads in formats needed (PPC banners, video thumbnails) and social media content (posts, stories, infographics) aligned with current platform trends. They may also work on web assets like email templates or landing page graphics. A good designer understands visual communication principles (color balance, typography) so that each piece grabs attention instantly. Essentially, you can count on them to turn your marketing ideas into polished visuals that attract and engage customers.
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How to Hire Your Next Marketing Designer
The answer is simple. Leave it up to Somewhere.
We ask for portfolios and always look for diversity in style and quality. We check their proficiency in important tools (e.g. Adobe Creative Cloud, Figma) and if they have the right skill set. As the employer, you can give a small design test (e.g. create a quick mock-up) to see their creativity and speed. Since design is collaborative, ensure their communication skills are strong.
Marketing Designer Job Description
We’ve helped thousands of clients hire amazing staff in the Philippines, South Africa and Latin America.
Visual branding: Develop and maintain brand identity (logo design, color schemes, typography and other visual elements) to keep designs consistent across channels.
Advertising graphics: Create digital ads, social media graphics, and print materials (flyers, banners) that meet marketing campaign objectives.
Presentations and sales materials: Design brochures, decks, email templates, and infographics to support sales/marketing teams.
Web and email design: Collaborate on web/landing page layouts, email marketing templates, and any online visual content.
Social media content: Produce images and short animations for posts, stories, and ads that fit each platform’s format and audience.
Concept development: Brainstorm creative ideas with marketing, sketch concepts, and iterate designs based on feedback.
Maintain design standards: Keep a library of approved images and ensure all marketing materials follow the visual guidelines.
Tools & skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with web design tools (e.g. Figma, Canva). Knowledge of video editing is a plus.
FAQs on Hiring a Marketing Designer
What should I include in a design brief?
Always provide goals (e.g. “increase signups”), target audience info, any brand guidelines (logos, colors), and examples of styles you like. The more context, the better the designer can match your vision.
Can marketing designers work as virtual team members?
Yes. Design work is easily shared online. Remote marketing designers, much like freelance graphic designers, often collaborate over tools like Slack, email, or Zoom, and deliver files via cloud storage.
Do I need to hire multiple designers for different media?
Not always. Many designers are versatile – a single designer often handles both digital (web/social) and print (flyers/posters) assets. Just ensure they’re proficient with the formats you need.
What’s the difference between a marketing designer and a graphic designer?
A graphic designer may focus on any visual work, but a marketing designer specifically creates visuals to support marketing goals and campaigns. They think strategically about how designs drive engagement.
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