Designs visual elements for advertising campaigns
We’ve helped thousands of clients hire amazing staff in the Philippines and Latin America.
Benefits of Hiring an Advertising Designer
An advertising designer creates the visuals that make your ads and marketing materials pop. They develop on-brand graphics and layouts for campaigns, increasing engagement and conversions. As a graphic specialist focused on advertising, they ensure your promotional content catches the eye and communicates your message clearly. By outsourcing this role, you tap into creative professionals at much lower cost. For instance, the average U.S. salary for an advertising designer is about $3,840/month, whereas it’s roughly $1,500 in the Philippines.
You benefit by getting fresh design ideas tailored to your campaign needs (print ads, social media ads, banners, etc.). An on-staff designer can quickly iterate on concepts and revisions, maintaining consistency across your ads. Many designers from the Philippines, LatAm, and South Africa have formal training or portfolios in branding and digital media, so they deliver high-quality artwork aligned with Western standards. This role directly enhances your branding and marketing ROI through professional design.
Best Countries to Hire an Advertising Designer
Design is a creative field with talent worldwide. The Philippines has many designers skilled in tools like Adobe Illustrator and Photoshop, and they often excel at digital advertising needs. Latin America also has strong creative talent (countries like Argentina and Brazil have vibrant design communities). South Africa designers often combine European aesthetic sensibilities with the Western business context. In general, the Philippines may offer the biggest cost advantage for designers, while Latin America might provide time-zone convenience for U.S. firms. Most importantly, all three regions have artists trained in global design trends.
What You Can Expect from Your Advertising Designer
Your advertising designer will produce visual content for ads and marketing campaigns. Expect them to:
- Create original concepts: They will develop visual themes and layouts that fit your brand and campaign goals (e.g., color schemes, imagery, typography) .
- Design marketing materials: This includes digital ads (Facebook, display ads, banners), print ads, brochures, posters, or even video thumbnails. They ensure all designs capture attention and convey the intended message.
- Collaborate with teams: They’ll work with your marketing and copy teams to align visuals with messaging, and iterate based on feedback from stakeholders.
- Stay up-to-date on trends: Good designers keep an eye on current advertising trends and technology, suggesting fresh ideas that resonate with audiences.
- Deliver polished work on schedule: Expect high-quality, print-ready files and web-optimized graphics delivered in the required formats and dimensions.
In essence, they turn your marketing ideas into polished graphic designs that help campaigns stand out.
How to Hire Your Next Advertising Designer
To effectively hire your remote advertising designer, start by detailing the project scope, specifying the types of materials they'll create (e.g., monthly ad banners, promotional emails) and any relevant brand guidelines.
Our recruiters at Somewhere will request a portfolio or sample ads to evaluate their style range and quality. To assess creativity, we can help in providing a mini-design brief as a test, such as "create a banner for X product," which will reveal their design thinking and software skills. It's also essential to check their software proficiency, ensuring they're skilled in necessary design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign). Finally, onboard them with branding by providing brand assets (logos, color palettes) and establishing clear feedback channels. This process ensures you bring on a creative professional who can consistently deliver compelling ad visuals for your campaigns.
Advertising Designer Job Description
We’ve helped thousands of clients hire amazing staff in the Philippines, South Africa and Latin America.
Tasks: An advertising designer “develops visual concepts and designs that align with a brand’s identity” for marketing purposes. Their duties include creating print and digital ad layouts, collaborating with marketing teams, and revising designs based on feedback. They research current design trends and use tools to make high-quality graphics. Typical tasks include presenting design concepts to stakeholders and managing multiple advertising projects simultaneously.
Qualifications: Ideal candidates have 2–3 years of experience in branding or advertising design. They must be proficient in graphic design software (Adobe Photoshop, Illustrator, etc.)  and have a strong portfolio of past ad campaigns. Attention to detail and creativity are crucial. Communication skills are also important, as they will collaborate with non-design teams and need to understand marketing objectives.
FAQs on Hiring an Advertising Designer
Can they animate or only do static design?
The term “advertising designer” typically covers static ads, but many also do simple motion graphics (e.g. animated social ads) if they know tools like Adobe After Effects. Specify if you need animations; otherwise, focus on still designs.
How do revisions work?
Expect to receive draft designs and request revisions. The process is iterative. Make sure the hiring agreement includes a reasonable number of revision rounds (typically 2–3 rounds are standard).
Will they need creative direction?
Usually, yes. Provide your branding guidelines and marketing goals. The designer will take that direction and conceptualize visuals. Good designers also suggest original ideas when needed.
What tools does an advertising designer use?
Primarily the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and possibly online tools like Canva for rapid mockups. They should be comfortable saving files in formats suitable for print and web.
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