How Somewhere Helped a Multi-Platform Media Company Build a 15-Person Offshore PPC Team and Save $435K
Scaling PPC Capacity Without Scaling U.S. Payroll
Somewhere helped a multi-platform media company build a 15-person offshore PPC team and achieve more than $435,000 in first-year payroll savings compared with equivalent U.S.-based hires. The team included 12 PPC Specialists and three PPC Team Leads, creating a dedicated paid media function capable of supporting a growing portfolio of advertising campaigns. By combining global talent sourcing with recruiter-led hiring, the company expanded its PPC capacity while maintaining the expertise, leadership, and operational structure needed to scale.
This wasn't simply a cost-cutting exercise.
The company needed to build an entire PPC department.
As its portfolio of campaigns and clients expanded, the business needed more professionals who could manage campaigns, optimize budgets, monitor performance, produce accurate reporting, and continuously identify opportunities to improve paid media results.
Hiring 15 equivalent professionals in the United States would have significantly increased fixed payroll costs while creating another challenge: finding enough qualified PPC professionals in a competitive U.S. talent market.
The company needed a different approach.
They partnered with Somewhere to build a dedicated offshore PPC team that could operate as an extension of its existing marketing organization.
The result was a 15-person team, and more than $435,000 in projected first-year payroll savings.
The Challenge: More PPC Demand, More Hiring Pressure
For a multi-platform media company, paid advertising is more than another marketing channel.
It can be central to audience acquisition, revenue generation, campaign performance, and client delivery.
As the company's advertising operations expanded, so did the amount of work required to manage them.
More campaigns meant more:
- Campaign builds
- Keyword research
- Audience targeting
- Bid management
- Budget optimization
- Ad testing
- Performance monitoring
- Conversion analysis
- Reporting
- Quality assurance
The existing team could not continue absorbing that workload indefinitely.
The company needed to increase its PPC capacity without putting additional pressure on its internal employees.
At the same time, hiring 15 professionals locally would have created a significant increase in payroll expense.
The challenge was therefore bigger than recruiting.
The company needed a scalable workforce strategy for its entire paid media operation.
The Hiring Decision: Build a Department, Not Just Fill Roles
Instead of approaching the problem as 15 individual vacancies, the company worked with Somewhere to design a team structure.
That distinction was important.
A PPC department handling a large and growing campaign portfolio needs more than execution-level specialists.
It needs people who can:
- Manage campaigns
- Optimize advertising spend
- Monitor performance
- Maintain quality standards
- Review work
- Coach other team members
- Distribute workloads
- Escalate issues
- Communicate with internal leadership
- Identify opportunities for improvement
That's why the final team consisted of two complementary groups:
12 PPC Specialists responsible for campaign execution and optimization.
3 PPC Team Leads responsible for leadership, quality assurance, coaching, workload management, and strategic coordination.
Together, they created a more complete operating structure than simply adding individual PPC contractors.
The Solution: A 15-Person Offshore PPC Department
Somewhere worked with the client to define the requirements for each position before beginning the search.
We looked beyond job titles.
For the PPC Specialists, the search focused on practical paid media capabilities, including campaign management, optimization, analytics, testing, reporting, and familiarity with major advertising platforms.
For the Team Leads, we looked for professionals who could combine PPC expertise with leadership and operational management.
The objective was straightforward:
Find experienced professionals who could become dedicated members of the client's marketing organization, not simply provide temporary campaign support.
Our global recruiting approach allowed us to search across multiple international talent markets rather than limiting the client to a single geographic region.
That gave the company access to a broader pool of experienced paid media professionals while allowing the hiring strategy to remain focused on the skills and experience required for the roles.
12 PPC Specialists: Expanding Campaign Execution Capacity
The client hired 12 offshore PPC Specialists through Somewhere.com to handle the day-to-day execution and optimization required across its growing advertising portfolio.
Their responsibilities included:
- Managing Google Ads and Microsoft Advertising campaigns
- Conducting keyword research
- Developing audience targeting strategies
- Optimizing bids and budgets
- Writing and testing ad copy
- Monitoring conversion performance
- Conducting A/B tests
- Producing campaign performance reports
- Identifying opportunities to improve return on ad spend
- Supporting ongoing campaign optimization
Adding this team gave the business substantially more capacity to manage paid media without relying exclusively on its existing U.S.-based employees.
Instead of asking the internal team to continually absorb additional campaign volume, the company created a dedicated group focused on PPC execution.
3 PPC Team Leads: Creating the Management Layer
The company also hired three PPC Team Leads.
That leadership layer was critical to making the larger team scalable.
The Team Leads were responsible for:
- Reviewing campaign strategies
- Monitoring team performance
- Conducting quality assurance
- Coaching PPC Specialists
- Managing workload allocation
- Coordinating with internal marketing leadership
- Supporting reporting and strategic planning
- Identifying opportunities to improve team efficiency
This structure gave the client something that a collection of individual hires could not:
A functioning PPC department with its own leadership and quality-control layer.
As the team grew, the Team Leads could help maintain consistency across campaigns and provide an escalation point between individual specialists and the company's internal leadership.
Why the Team Structure Matters
The most interesting part of this case study isn't simply that the client hired 15 people.
It's how those 15 people were organized.
A company that hires 15 specialists without adequate management can quickly create new operational problems.
Managers may spend too much time reviewing individual work.
Campaign standards can become inconsistent. Workloads can become uneven.
Training can become difficult. Communication can become fragmented.
By combining 12 PPC Specialists with three Team Leads, the client created a structure designed to support both execution and management. The specialists could focus on campaign work.
The Team Leads could focus on quality, coaching, workload management, and coordination.
And the client's internal leadership could focus more of its attention on broader marketing strategy and business growth.
The goal wasn't simply to add 15 people. It was to create additional organizational capacity.
The Financial Impact: Over $435,000 in First-Year Payroll Savings
Through their partnership with Somewhere, the client expanded its digital marketing capabilities while significantly reducing workforce costs.
Instead of hiring PPC professionals exclusively within the U.S. labor market, the company built a globally distributed paid media team that delivered the expertise required to manage complex advertising campaigns across multiple platforms.
Year-One Payroll Savings: Over $435,000
These payroll savings gave the company greater financial flexibility to invest in business growth, advertising innovation, and additional marketing initiatives while maintaining exceptional campaign performance.
More importantly, the organization established a scalable workforce model capable of supporting continued client growth and increasing advertising demand.
The Outcome: Stronger Campaign Performance and Scalable Growth
With their offshore PPC team fully integrated into daily operations, the company significantly expanded its ability to manage paid advertising while improving operational efficiency across its marketing department.
Key business outcomes included:
- Increased paid media capacity across multiple advertising platforms
- Faster campaign launches and optimization cycles
- Improved campaign monitoring and reporting
- Better workload distribution across marketing teams
- Stronger leadership through dedicated PPC Team Leads
- Greater operational flexibility during periods of rapid growth
- Reduced hiring costs without compromising campaign quality
Rather than placing additional pressure on existing employees, the company built a dedicated offshore PPC department that enabled every team member to focus on delivering measurable marketing results.
The efficiencies created through offshore hiring positioned the business to:
- Scale paid advertising operations with confidence
- Improve campaign performance and optimization
- Increase marketing agility
- Support continued business growth
- Control long-term payroll expenses
- Build a sustainable, high-performing paid media team
Why Media Companies Choose Somewhere for Offshore Hiring
Media companies need experienced marketing professionals who can deliver measurable results while adapting quickly to changing consumer behavior and digital advertising platforms.
Somewhere helps U.S. businesses recruit, hire, and retain highly skilled offshore professionals who become dedicated members of their internal teams rather than outsourced resources.
We source, vet, and place professionals across more than 150 roles, including:
- PPC Specialists
- Paid Media Managers
- Digital Marketing Specialists
- SEO Specialists
- Marketing Managers
- Marketing Assistants
- Graphic Designers
- Video Editors
- Content Writers
- Virtual Assistants
- Project Managers
Whether you're expanding an in-house marketing department, digital agency, media company, or advertising business, Somewhere gives you access to exceptional global talent that helps you grow while reducing hiring costs.
Frequently Asked Questions About Offshore Hiring for Media Companies
How much can media companies save by hiring offshore marketing professionals?
Payroll savings vary depending on the role, level of experience, and hiring location. Many companies significantly reduce workforce costs while expanding marketing capacity through offshore hiring.
In this success story, Somewhere helped a multi-platform media company hire 15 offshore PPC professionals, resulting in more than $435,000 in first-year payroll savings compared to equivalent U.S.-based hires.
How does offshore hiring help media companies scale?
Offshore hiring enables media companies to expand marketing capacity, improve campaign execution, manage growing workloads, and reduce payroll costs without sacrificing quality.
By building dedicated offshore teams, businesses gain access to experienced professionals who integrate into existing workflows, allowing internal leadership to focus on strategy, innovation, and long-term growth.
Build Your Offshore Marketing Team With Somewhere
This success story demonstrates how a strategic offshore hiring approach can do far more than reduce payroll expenses. It can help media companies strengthen their marketing capabilities, improve campaign performance, and build the foundation for sustainable business growth.
At Somewhere, we help U.S. companies recruit, hire, and retain highly skilled offshore professionals who integrate seamlessly into their organizations and become trusted extensions of their internal teams.
Whether you're looking to hire PPC Specialists, Paid Media Managers, SEO Specialists, Digital Marketing Professionals, or other marketing talent, we help you build the workforce your business needs to scale with confidence.
Ready to expand your marketing team while reducing hiring costs?
Contact Somewhere to access exceptional global talent and build a high-performing offshore team designed for long-term success.
